(Not very) Surprising revelation about Magento

So eBay has come out of it’s shell and exclaimed that it owns 49% of Varien, having invested $22.5m in the Magento project.

That explains why the Paypal module is so tightly integrated within Magento, and is so much more powerful than anyone else could possibly think of making another payment module. Even Google Checkout’s implementation is nowhere near as powerful. And since Google owns the world (or most of it)..

Update: As of June 6th 2011, eBay now owns 100% of Magento Inc.. They’re talking about integrating it with eBay’s own X.Commerce initiative, which will be revealed to developers in October 2011. What that means for Magento, I’m not too sure. Usually, large take-overs like this involve some kind of product overhaul, or ditching in favour of the taking-over company’s own products. I don’t think this is the end of the line for Magento, but I think in the next 12-18 months, we’ll see a massive change in Magento as a whole product.

Leave a comment

Your email address will not be published. Required fields are marked *